Caring for the Eyes of America

A Profile of the Optometric Profession - 2012

This 95 page report provides valuable insight into the current state of the profession of optometry. It is an invaluable tool for marketing and practice development, inventory and equipment purchases, work flow scheduling, cost and income projections, hiring, training and more.

You'll find statistics on:

  • How consumers find eye doctors
  • Number of eye exams performed
  • Consumer eye care and eye wear costs
  • Consumer satisfaction
  • Clinical use of new technologies
  • Practice management use of new technologies

Caring for the Eyes of America is published every other year and is intended to provide a summative report of RIC survey research conducted over the previous two years. It is widely used by the optometric press, the optical industry, the contact lens industry, optical laboratories, retail optical chains, financial institutions and brokerage houses, third-party providers, libraries, and schools and colleges of optometry.

View Table of Contents, List of Figures and List of Tables 

2012 Report

Member Price

Non-Member Price

PDF $300 $500
CD $325 $525

The report is available for purchase in both CD and PDF formats through the AOA Marketplace: