- AOA Legal FAQ
- Coding and Reimbursement
- Legal Questions and Answers Relating to Subpoenas
- AOA Marketplace Resources
- Career Growth & Transitions
- Clinical Guidelines
- COVID-19 Information
- Financial Health
- Maximize Profitability
- New Doctors of Optometry
- Owning a Practice
- Paraoptometric Recruiting and Retention Resources
- Professional Protection
- Practice Success Resources
AOA Center for Independent Practice (CIP)
Launched in fall 2022, the mission of the AOA Center for Independent Practice (CIP) is to fuel a passion for and create a foundational knowledge base to excel in the management of today’s independent practice of contemporary optometry. This center of excellence will help students and practitioners develop strong partnerships, optimize practice resources, create business strategy and utilize the fundamentals of professional practice advocacy.
Welcome Home, Independent Doctors
The AOA has long been the voice of independent doctors and we want to help you succeed. Independent practice is thriving—whether you are practicing independently, want to learn more about it or want to find opportunities, the Center for Independent Practice (CIP) is your home.
This is your one-stop hub for resources to help advance your professional skills. Revisit often to find more information and tools to help you grow as the AOA fights for broader scope, recognition and opportunities for doctors of optometry.
The AOA Thanks Southern College of Optometry, The Ohio State University College of Optometry, Northeastern State University Oklahoma College of Optometry and University of Pikeville Kentucky College of Optometry for their visionary partnership and leadership in the CIP and independent practice of contemporary optometry.
The Southern College of Optometry and the Northeastern State University Oklahoma College of Optometry have the highest rate of AOA membership among students who graduated from 2011-2021, and the four CIP partner schools have the highest rates of faculty membership in AOA among all schools and colleges of optometry.
Build Independent Practice at Optometry’s Meeting®
CIP will hold its 2024 Symposium for students and doctors in Nashville, Tennessee, tentatively on Thursday, June 20. More details will be available soon. For more information, contact Rodney Peele at email@example.com.
The 2023 CIP Symposium, supported by Johnson & Johnson Vision, was held in Washington, D.C. The Symposium featured keynote speaker Tom Bowen, founder and CEO of THRIVE Practice and Life Development, on opportunities to be successful in independent practice, followed by a conversation with leading optometrists about their experiences in independent practice.
EyeLearn: Professional Development Hub
The AOA’s member-exclusive, centralized education portal, EyeLearn, offers an expanding online catalog of educational modules, webinars and resources to help advance clinical proficiencies, the practice of contemporary optometry and practice management for doctors of optometry, future doctors of optometry and paraoptometric staff. When accessing EyeLearn, members log in with the same username and password used to log in to the AOA website. There is a user guide offered for quick reference as well.
- Practice Matters: Starting a New Practice
- Associate to Owner: A Path to Success in Independent Practice
Additional AOA EyeLearn courses can be found in the content search bar or through specific course catalogs. For example:
- Practice Success: Implementing Modernized Procedures into Your Practice
- Practice Success: Starting a Private Practice – A Path to Success
- Case Study: When a Patient Chooses a New Doctor in the Practice
- Case Study: Dismissing a Patient
Independent Practice Resources
Corporate Transparency Act (CTA): Federal law requires optometry practices and other businesses with fewer than 20 employees and less than $5 million in receipts to report certain ownership information to the Department of the Treasury. The AOA is advocating for a broader exemption for legitimate health care practitioners. The AOA CIP has developed resources and guidance for practices to comply with the law in 2024.
Coding & Billing
Federal law requires doctors of optometry and other physicians to use standardized codes in health care transactions. The AOA has important resources and guidance for practicing doctors, especially as state licenses expand to include more services and procedures.
When starting, joining or expanding an optometry practice, doctors often need legal counsel to best protect their rights and interests. AOA can help doctors find legal assistance, and also provides information on hot topics.
- Federal compliance
- Is your website ADA compliant Q&A
- Antitrust compliance Q&A
- Communication with patients
- Practice cybersecurity
- HIPAA and public emergencies
- Sales incentives
The AOA Board of Trustees has prioritized practice success tools and resources.
AOA member doctors, students and staff have access to tools and other benefits to thrive in independent practice through AOA Excel®. For example, with AOAExcel’s partners provide information and discounts for several types of insurance every doctor of optometry should have. AOAExcel also offers financial planning tips and resources.
AOA Immediate Past President Robert C. Layman, O.D., chair
AOA Vice President Jacquie M. Bowen, O.D., vice chair
Southern College of Optometry President Lewis Reich, O.D., Ph.D.
Northeastern State University Oklahoma College of Optometry Dean Douglas Penisten, O.D., Ph.D.
The Ohio State University College of Optometry Associate Dean for Research Jeffrey Walline, O.D., Ph.D.
University of Pikeville Kentucky College of Optometry Dean Michael Bacigalupi, O.D., M.S.
Tara DeRose, O.D.
Aaron McNulty, O.D.
Erick Henderson, O.D.
AOA CIP Executive Director Rodney Peele, J.D.
Lawry has a distinguished background in implementing AI solutions to enhance patient care and optimize care delivery. Hear Lawry’s keynote at the AOA Experience: Opening Session, supported by Johnson & Johnson Vision, on June 19.
📽️ Comprehensive eye examinations are among the chief ways of preventing potentially deadly falls in adults 65 years and older, according to the American Public Health Association’s (APHA’s) newly released policy statement. For many people at risk of falling, an annual eye examination could be a lifesaver, the APHA statement says.
A long-time AOA staffer, Charlotte’s dedication to the association was palpable in everything she did. The AOA sends condolences and thanks to the Ferris family for their years of service.