Don't Forget to Showcase Your Practice Within a Job Listing!

There’s a job opening for an OD at your practice and it’s time to write the job listing.  You’ve explained the job duties, the location, and the benefits.  However, there is one key element that is often overlooked when creating the job listing: showcasing your practice.  Describing your practice itself is a terrific selling point that will attract potential candidates.  An effective description helps the OD visualize your practice.  Here are tips to accomplish that:

• Celebrate your practice. Describe what makes your practice unique. Talk about the gratification of working with your patients.  Discuss the surrounding community and points of interest.  Be sure to mention new equipment and upgrades.
• Workplace culture. Personality counts. Be sure to highlight that your office has fun and/or has team-building events.  Mention the things that are popular with your employees.
• Employee appreciation. Everyone likes to know that their efforts are being appreciated. Convey that your practice values the staff’s hard work and dedication.  Make a note if you have an employee of the month award or a recognition program.

Remember that the job listing is an advertisement for your practice. Showcasing your practice in the most flattering light will attract candidates that are a great fit and will get candidates enthusiastic enough to make the move to reach out.

If you are ready to post a job listing, check out the AOAExcel Career Center.  An AOAExcel Career Center Specialist can assist you in drafting a standout listing and AOA Members receive up to a 50% discount. Contact AOAExcel@aoa.org to get started.