Practice transitions
When it comes time for a change in your practice, make a smooth transition with AOAExcel®’s endorsed business partner, Williams Group.

Williams Group provides programs and consulting ranging from transition advisory solutions, associateships, partnerships, valuations and appraisals, and has helped thousands of doctors achieve the results they desire. When the time comes for a change in your practice, call the recommended choice of doctors of optometry, Williams Group, to help you through a successful transition.
Practice transition strategies
From adding associates and partners to helping you plan your exit strategy, Williams Group specializes in creating the business structure you desire.
Transitions advisory solutions
Selling a practice while running your own business can be a daunting task. Williams Group's transitions experts will help collaborate with your attorney to develop an optometric-specific agreement.
Understand your value
With 30+ years and over 1,000 optometry practice appraisals completed, you can be confident in the valuation of your practice.
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Concentrate on your patients. We’ll take care of the rest.
AOAExcel sources and provides products and services that excel in helping doctors of optometry practice smarter and more efficiently.
131 vision-friendly holiday gifts for children
For several years, Kellye Knueppel, O.D., who practices in Wisconsin, has published a list of toys and games that can support the development of children’s vision. Find out what’s on her “nice” list.
AOA’s prestigious leadership program graduates another class
Learn how you can apply or nominate a doctor of optometry for the 2024 AOA Leadership Institute.
Through the eyes of students
Those who dwell in the past live in the past. Those who think and plan for the future will live that future.