See and Be Seen
Healthy vision shouldn’t be left to an algorithm or chance, and the AOA is taking a stand that every American deserves in-person comprehensive eye care from a doctor of optometry as a part of their eye and overall health and well-being.
The AOA is thrilled to introduce a new platform for 2021 and onward, See and Be Seen, that highlights the power of doctors of optometry to be true partners with patients in caring for their overall health and well-being. Under this platform, our 2021 campaign called Eye Deserve More, will get the public to see the value of taking care of their eye health with an AOA doctor by building the public’s affinity for doctors of optometry. The campaign is designed to prove the importance of the care AOA doctors deliver and the high value of an in-person comprehensive exam.
Resources to get started
While the campaign will not officially launch to the public until April 2021, AOA is providing a suite of customizable materials and resources to help you kick off your public relations and communications efforts. The AOA will provide additional communications materials regularly to ensure you have content to share over the course of the year.
- Save Your Vision Month Toolkit: Throughout March’s Save Your Vision Month, affiliates and optometry practices nationwide are encouraged to get involved in spreading this message about the importance of routine, comprehensive eye health care with a family doctor of optometry. Download the AOA’s SYVM toolkit with easy-to-use resources and social media content for effectively communicating this initiative.
- Patient recruitment guidelines: As part of the AOA’s 2021 campaign, we are looking for doctors and patients who would be interested in sharing their stories. Your how-to guide to collecting patient testimonials.
- Press release: Customize to highlight how doctors of optometry in your state are prioritizing patient health and safety to ensure the continued safe delivery of essential eye and vision care. You should localize the release as much as possible to help provide enough information to the reporter to write a compelling news story.
Submit your patient stories—we want to hear from you!
Everyone deserves quality eye care and there are powerful stories to tell around the doctor/patient relationship that demonstrate the value of the care doctors of optometry deliver every single day. A key component of the campaign will be sharing compelling patient stories—and it all starts with engaged affiliates and members to help AOA accomplish this.
A life-saving diagnosis, stories of overcoming diseases, generational care or any other occasion that might seem ordinary to a doctor of optometry can make an extraordinary story to the general public. Testimonials and perspectives from both doctors and patients will be critical to the success of the campaign in order to authentically connect with the general public and strengthen media opportunities. For more information and step-by-step guidance, download the patient recruitment guidelines.
Share your story in the form below or submit it via email to Yakesha Cooper, AOA’s public relations manager, at email@example.com.
The AOA will use the time to evaluate its collection efforts and create a registry for the future that is most useful to improving eye health and vision care. The AOA launched the registry in 2015.
In a virtual kick-off, the AOA launches Leadership Institute with 130 doctors of optometry from across the country. A project of the AOA Leadership Development Committee, the Institute is a yearlong program designed to grow and support the next generation of leaders in the profession.